Wednesday, September 3, 2014

How Car Companies Are Trying to Win Back Millennials

A Zipcar-funded study found that about 40 percent of Millennials would rather lose access to a car than to their smartphone or laptop. Young people today are more excited by the latest product announcement from Apple than from Ford. The gleam is off the car and on the iPhone, which has automakers scrambling to get it back. Read more.

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